2024-2025 Departmental plan at a glance
A departmental plan describes a department’s priorities, plans and associated costs for the upcoming three fiscal years.
Read the full departmental plan
Key priorities
Invest in Canada’s priorities for 2024-25 in support of its core responsibility and results are:
Alignment with Government of Canada priorities: Invest in Canada will continue to align its planned results with the Government of Canada’s strategic priorities and the objectives set forth in the Minister of Export Promotion, International and Economic Development’s portfolio mandate, such as supporting inclusive economic recovery and advancing diversified trade and investment opportunities in EV supply chain (from Mines to Mobility), energy transition (including hydrogen, alternative fuels and other net-zero transition investments), and value-add agriculture.
Pan-Canadian focus: Invest in Canada will apply a national lens in delivering its mandate and continue to work on behalf of all Canadians and every part of the country.
Collaboration and partnerships: Invest in Canada prioritizes its relationship with all it partners, across all orders of government, that support the attraction and execution of FDI transactions. The organization is committed to being intentional in the way it supports partners, providing excellent business intelligence, sector focused reports, and transaction support through origination to closure of investment opportunities.
Refocusing Government Spending
In Budget 2023, the government committed to reducing spending by $14.1 billion over the next five years, starting in 2023–24, and by $4.1 billion annually after that.
As part of meeting this commitment, Invest in Canada is planning the following spending reductions.
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2024-25: $908,000
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2025-26: $1,228,000
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2026-27 and after: $1,666,000
Invest in Canada will achieve these reductions by doing the following:
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Identifying efficiencies in professional services and travel expenses
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Realigning promotion expenses
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Further refining and aligning events to priority sectors
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Creating efficiencies in the use media services and data subscriptions
The figures in this departmental plan reflect these reductions.
Highlights
A Departmental Results Framework consists of an organization’s core responsibilities, the results it plans to achieve, and the performance indicators that measure progress toward these results.
Foreign Direct Investment Attraction Departmental results:
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Canada is promoted as a foreign direct investment destination
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Investors are investing or expanding in Canada through the support of Invest in Canada services
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Partners have access to services and tools to support their investment attraction efforts
Planned spending: $26,474,845
Planned human resources: 57
Since its creation in 2018, Invest in Canada has been committed to carrying out its mandate to promote, attract and facilitate FDI into Canada. Leveraging its partnerships with provinces and cities across Canada, Invest in Canada has focused its efforts on building awareness of Canada's unique advantages to distinguish our value proposition from our international competitors. This positioning is instrumental to supporting the Government of Canada’s aim to drive more innovation, diversified investment and trade into the country.
For 2024-25, Invest in Canada aims to promote Canada as an investment destination by developing customized advertising and marketing campaigns in target markets highlighting Canada’s value proposition and priority sectors, leveraging and executing international events that raise the profile of Canada to global investors, and collaborating with network of partners, including the Trade Commissioner Service.
The organization will support investments into Canada by providing investor services to high-impact, transformational investments in key Government of Canada priority sectors. These services include providing business intelligence to enhance investors knowledge of region-specific advantages as well as connecting investors with the right people across economic sectors to facilitate and accelerate global investments into all regions across Canada.
Further, Invest in Canada will provide partners with tools they need to attract investments by building out a suite of knowledge products to promote the competitive value of Canada and potential of targeted and strategic sectors, providing tools and market intelligence data through InfoZone to partners to support their investment attraction efforts, and engaging with partners across all orders of government to encourage information exchange and alignment in support of their promotion and attraction efforts.
For more information on Invest in Canada’s plans, see the “Core responsibilities: planned results and resources” section of this plan.
More information about Foreign Direct Investment Attraction can be found in the full departmental plan.